Daily Mobile Content News & Updates.- According to a recent study by M:Metrics, an estimated 21.8 percent of British mobile subscribers voted in a TV or radio poll last quarter, compared with 12.1 percent in Germany and 7 percent in the U.S. Compare that to the 7 percent of Germans and British mobile subscribers who received news updates and other info by SMS--more vote for the TV programs than consume mobile content. As such, interactive TV campaigns continue to hold the greatest potential for ROI. Other stats of note for the U.K.:
- 25.9 percent used MMS
- 6.8 percent bought a ringtone
- 4.1 percent downloaded a mobile game
- 2.6 percent purchased wallpaper or screensaver
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